A Bolton maker of designer-inspired car diffusers was selling on Etsy alone, where an £8.79 product looks like every other £8.79 product.
I built an editorial storefront for the nine-fragrance collection: a product carousel, an interactive scent finder for undecided buyers, and a Shop action on every product that deep-links to the right Etsy listing. The site does the selling; Etsy takes the payment.
It gives the brand a face that carries its price, and a guided path for buyers who would otherwise have bounced off a grid of near-identical bottles.
